W. Chan Kim is one of the world’s leading authorities on business strategy, innovation, wealth creation and managing the multinational corporation in the knowledge economy. Thinkers 50 placed Chan among the top ten most influential business thinkers in the World in 2009.
W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson and Chair Professor of Strategy and International Management at INSEAD, France (the world’s second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and the Country Advisor to Malaysia. He was born in Korea.
Kim is a Fellow of the World Economic Forum. His Harvard Business Review articles, co-authored with Renée Mauborgne, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times and The Asian Wall Street Journal amongst others.
Kim has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. The Journal of International Management recognizes Kim as one of the world’s most influential academic journal authors in global strategy.
He is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an “International Bestseller,” after reaching the “Wall Street Journal Bestseller,” “BusinessWeek Bestseller,” and “National (American) Bestseller” status. It has sold over two million copies and is being published in 42 languages, breaking HBSP’s historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton’s leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.
Kim received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008, and is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. Professor Kim is the winner of the Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of « Stratégie d’entreprise ». Thinkers 50, the global ranking of management gurus, places Kim among the top five most influential thinkers in 2009. L’Expansion also named Kim along with his colleague Renee Mauborgne as “the number one gurus of the future”. The Sunday Times (London) called them “two of Europe’s brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, “the next big gurus to hit the business world.” Kim is the winner of several European Case Clearing House awards including ‘Best Case in Strategy’ in 2008 and ‘Best Overall Case’ in 2009 across all disciplines.
Kim co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers.
Summary on Blue Ocean Strategy
In today’s overcrowded industries, most companies fight long and hard for competitive advantage, battle for market share and struggle for differentiation, only to find themselves fighting their rivals head-on in a bloody ‘red ocean’ over a shrinking pool of profit. These red ocean strategies are less likely to create profitable growth in the future as they represent known markets. Blue Ocean strategy argues that tomorrow’s leading companies will succeed not by battling competitors but by creating ‘blue oceans’ of unknown uncontested market space ripe for growth. Such strategic moves – termed “value innovation” create powerful leaps in value for both the firms and its buyers rendering rivals obsolete and unleashing new demand.
The goals of a blue ocean strategy:
- Create uncontested space
- Make competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Align your entire system in pursuit of low cost, high margin
With Blue Ocean strategy Kim brings business audiences a genuinely important breakthrough in strategic business thinking, which is changing the business lexicon across the globe. Taking the ever changing global picture he conveys the impact that it is having and will have on your organization.