Jean-Claude Larréché Professor at INSEAD is a highly memorable charismatic speaker and leading marketing thought leader, whose eloquently delivered presentations are packed full of actionable content.
Dr. Jean-Claude Larréché is Professor at INSEAD, Europe’s leading business school in Fontainebleau, France. He is also Chairman of Alfred Heineken, INSEAD. He has devised and directed the Competitive Fitness of Global Firms Initiative at INSEAD, aimed at assessing the business capabilities driving the market effectiveness of corporations. He highlights the capability gap, and broader issues of strategic marketing.