Associate Professor of Management at Columbia Business School and a fellow of the Strategic Management Society (an honour given to those who have had a significant impact on the field), Rita McGrath is a globally recognized management thinker and one of the world’s leading experts on strategy and growth in uncertain and volatile business environments. She is renowned for her ability to help organisations achieve transformational growth in uncertain and volatile times. The author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business and Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, audiences value her unique ability to connect cutting edge research to practical business problems. She offers a bold new set of principles for succeeding in our rapidly changing world and presents a fresh strategy playbook. In presentations, she outlines this framework and shares diagnostic tools for organizations looking to identify their next effective strategy and create a fluid and dynamic business environment. McGrath also uses great visuals and interactive exercises during her presentations to illustrate her points.