Renée Mauborgne is an impressive, engaging and energetic presenter and one of the world’s preeminent experts on business strategy, innovation and wealth creation in the knowledge economy.
Renée is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at INSEAD, Fellow of the World Economic Forum and Co-Director of the INSEAD Blue Ocean Strategy Institute.
She is the highest placed woman on Thinkers 50, the global ranking of business gurus. Her book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (co-authored with W. Chan Kim) is an international bestseller having reached the “Wall Street Journal Bestseller”, “Business Week Bestseller” and “National (American) Bestseller” status. It has sold over two million copies and is being published in 42 languages, breaking Harvard Business Press’s historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy+Business and as a Top Ten Business Book of 2005 by Amazon.com.
She is also the co-author (with W. Chan Kim) of five worldwide best selling Harvard Business Review articles and have sold over half a million reprints. Her Value Innovation and Fair Process articles were selected as among the best classic articles in Harvard Business Review. They have also co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times among others.
Mauborgne has published numerous articles on strategy and managing the multinational, which can be found in Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others.
Professor Mauborgne has received a number of prestigious awards for her contributions to business thought leadership and has been widely praised in the international business media. She has received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008 and is the winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. Professor Mauborgne is the winner of the Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of « Stratégie d’entreprise ». She was named along with her colleague W. Chan Kim as “the number one gurus of the future” by L’Expansion. The Sunday Times (London) called them “two of Europe’s brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, “the next big gurus to hit the business world.” She won the 2007 Asia Brand Leadership Award and is the winner of several European Case Clearing House awards including ‘Best Case in Strategy’ and ‘Best Overall Case’ across all disciplines.
Summary on Blue Ocean Strategy
In today’s overcrowded industries, most companies fight long and hard for competitive advantage, battle for market share and struggle for differentiation, only to find themselves fighting their rivals head-on in a bloody ‘red ocean’ over a shrinking pool of profit. These red ocean strategies are less likely to create profitable growth in the future as they represent known markets. Blue Ocean strategy argues that tomorrow’s leading companies will succeed not by battling competitors but by creating ‘blue oceans’ of unknown uncontested market space ripe for growth. Such strategic moves – termed “value innovation” create powerful leaps in value for both the firms and its buyers rendering rivals obsolete and unleashing new demand.
The goals of a blue ocean strategy:
- Create uncontested space
- Make competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Align your entire system in pursuit of low cost, high margin
With Blue Ocean strategy Renee brings business audiences a genuinely important breakthrough in strategic business thinking, which is changing the business lexicon across the globe. Taking the ever changing global picture she conveys the impact that it is having and will have on your organization.