Paco Underhill best selling author, and CEO of Envirosell has spent more than thirty years researching and studying consumer behavior. His presentations to Fortune 500 companies, conferences and universities are packed with surprising details, important lessons and insider observations on modern consumerism.
Paco Underhill is the world’s foremost shopping anthropologist. Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco founded the first iteration of Envirosell, the New York-based behavioral research and consultancy in 1977. He has spent more than 30 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. He helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy.
Beyond merchants, Envirosell’s major clients include: Microsoft, Hewlett Packard, Kraft, Unilever, Adidas, Nokia and Coca-Cola.
Paco Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. The New Yorker piece, published in 1996 and written by Malcolm Gladwell, has been one of the most reprinted articles in the magazine’s history.
Mr. Underhill is a regular contributor to NPR and BBC Radio. His retail insight makes him a highly sought after resource and his columns and editorials have appeared in The New York Times, London Times, Wall Street Journal, and the Christian Science Monitor. His expertise in global consumer trends have given him the only foreign position on the Board of Advisors for Hakuhodo—Japan’s largest advertising agency.
His first book, Why We Buy: The Science of Shopping was an international best seller and has been published in 31 languages, and has sold more copies than any other retail book in history. Paco’s new book, What Women Want (2010) focuses on how the changing status of women affects the physical world we live in.
From buying behavior to consumerism in the modern world, Paco’s insightful and entertaining presentations have been lauded worldwide.
- Science of Shopping 101: How Store Planning Affects Store Performance
- The State of Retail and Industry Trends
- Signage and Merchandising: Making In-Store Communications Work
- The Future of Category Management