Martin Lindstrom recipient of TIME Magazine’s “World’s 100 Most Influential People” in 2009 is an author, speaker, advisor and master brand builder who has carved out an entirely unique niche as a global expert in the related fields of consumerism, marketing, brands, and of late, neuro-scientific research.
Martin Lindstrom started young. He won a competition and was declared the best LEGO builder in Denmark. It didn’t stop there. He then set about developing a LEGOLAND in his parents’ back garden. In his first year of opening, he had over 1,000 paying visitors. Two senior LEGO executives visited his LEGOLAND, and offered him a trainee position. So at the age of 12, Martin Lindstrom began working in LEGO’s Design Department. At the same time he developed a fascination with marketing, so he set up his own small marketing company, and helped his mother sell her beauty products. After selling his agency he went to the European Academy of Advertising, and was subsequently offered seven jobs at top agencies. After much deliberation he accepted a role at the global giant BBDO, and became an advertising executive. He then went on to form BBDO Interactive Europe; three years later he founded BBDO Interactive Asia, both of which grew to become the largest Internet solution company in their region.
By the age of 30, he was appointed global COO of British Telecom/Looksmart. Working out of London and Sydney – his main role was to establish a global operation with offices across 18 countries.
As well as sitting on the board of several companies globally including Yellow Pages in the United States, Lindstrom also advises world’s top brands on all aspects of brand building and brand optimization.
Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based, all supported by global studies conducted by a team of more than 600 researchers. The CEOs of McDonald’s, Mattel, LEGO and Disney have all endorsed Lindstrom’s work and vision, making branding the driver of sales and profits, and consequently the centerpiece of business.
His quest: to make sense of this never-ending game called buying. He is the author of Buyology – Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best-seller – plus 4 other major works on brands and marketing which have been translated into more than twenty languages. Brandwashed, the much awaited ‘sequel’ to Buyology, was released in September, 2011.
Martin’s latest award winning workshops and keynote speeches will change your view on how to communicate to your consumers and build your brand. His workshops include Brandwashed, Buy-ology, BRANDsense, ROI Branding, Contextual Branding, Social Branding, BRANDChild, Financial Branding and Branding in Asia to name but a few.
A constant traveler, Lindstrom is on the road 300 days annually dispensing his brand of wisdom to top executives of McDonald’s Corporation, Procter & Gamble, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people. Lindstrom is a columnist for Fast Company and TIME and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today, and numerous other publications.
“Lindstrom gave a thought provoking, original and witty presentation, which, gave the audience plenty of food for thought. He scored 10 / 10 for content and delivery …”
Michaela Pittam, Head of IIR United Kingdom
“Based on Lindstrom’s learning’s from extensive contact with young people and own experiences Martin Lindstrom really understands what drives demand and can translate this into recommendations that are very useful in marketing communication with young people. His presentation style is very lively and inspiring.”
Cindy Tervoort, Unilever Worldwide
“When someone qualified challenges the conventional thinking, it will result in a fresh perspective and give food for thought about the way children behave. Martin Lindstrom does this in his new book BRANDchild.”
KJELD KIRK KRISTIANSEN, Owner, The LEGO Company
“BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands.”
ANDRE LACROIX, Chief Executive Officer & Chairman, Euro Disney
“CLICKS, BRICKS & BRANDS -Innovative and novel approach to 21stcentury writing –a virtual must read.”
GEORGE VRADENBURG, Senior Vice President III Time Warner
“Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management.”
ALEX HUNGATE, Chief Marketing Officer Reuters Group
“Creative, insightful, compelling,…It will help you cut through the mass of commercial clutter and develop a powerful brand.”
TORBEN BALLEGAARD SORENSEN, CEO Bang & OlufsenWorldwide
“BRAND sense is a wake-up call for all marketers who still believe that strong brand and demand communications only need appeal to what we see -and not what we hear, smell, taste and touch!“
PETER WEEDFALD, Chief Marketing Officer of Samsung