Jose Luis Nueno Iniesta serves as Professor in the Marketing Department at IESE. He holds a Ph.D. in Business Administration (Marketing) at Harvard University, Master in Business Administration from IESE and Degree in Law at the University of Barcelona.
Mr. Nueno Iniesta’s areas of interest are distribution channels and manufacturer/retailer relations. He has published articles on globalization, the marketing of consumer goods, luxury goods and relationship marketing. He has lectured at various business schools, including the Industrial Marketing course at INSEAD, France, and other management programmes. He is guest professor at the University of Michigan and at the combined programmes of Michigan and IESE at Vevey in Switzerland and in Shanghai. In 2003, Mr. Nueno Iniesta gave lectures at the Harvard Business School, for AMP Middle East and for the Strategic Program for Retail Managers. He has been an Independent Director of Grupo Corporativo ONO, S.A. since 2009 and serves as a Director at Adolfo Dominguez SA. He served as a Director of Corporación Dermoestética.
Prof. Nueno has directed sessions for executives in over 100 corporations including Loewe, Antonio Puig, LVMH, L’Oréal, Bodegas Torres and has spoken at many industry conferences including those organized by HSM Expomanagement in Madrid, Buenos Aires and Mexico.
He is the author of a number of articles published in the Sloan Management Review, Business Horizons and the International Journal of Research in Marketing. He has also penned articles on marketing for a variety of academic publications. His books include ¿Por qué comercia tan poco el comercio electrónico? (Why Does the Electronics Industry Engage in So Little Marketing?) (1999), Gestión de Precios (Price Management) (1998), Consumidor al Filo del Siglo XXI (The Early 21st Century Consumer) (1998), Comunicación al Filo del Siglo XXI (Communication in the Early 21st Century) (1999), La Naturaleza del Gasto (The Nature of Spending) (2004), Las Claves de la Innovación (The Keys to Innovation) (2005), El Consumidor Maduro en España (The Mature Consumer in Spain) (2005) and Experiencia de Compra (2005).
Prof. Nueno is a member of the boards of directors of several leading international companies. He is also a corporate consultant (since 1986 he has worked on behalf of more than 160 global clients on more than 230 projects), and advises national and international corporations in the areas of marketing and strategy.