Jean-Claude Larréché Professor at INSEAD is a highly memorable charismatic speaker and leading marketing thought leader, whose eloquently delivered presentations are packed full of actionable content.
Dr. Jean-Claude Larréché is Professor at INSEAD, Europe’s leading business school in Fontainebleau, France. He is also Chairman of Alfred Heineken, INSEAD. He has devised and directed the Competitive Fitness of Global Firms Initiative at INSEAD, aimed at assessing the business capabilities driving the market effectiveness of corporations. He highlights the capability gap, and broader issues of strategic marketing.
Professor Larréché has always combined his academic career with business activities. His academic work concentrates on fostering the fundamental capabilities that influence a company’s ability to deliver growth, especially through marketing excellence, customer focus and innovation. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500.
At age 35 Jean-Claude Larréché was appointed a non-executive director of the multinational firm ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years. He has also been Faculty Representative on the INSEAD Board for 14 years, and is the founding Chairman of StratX SA, a company specializing in strategic marketing training with offices in Boston, Tokyo and Paris.
He is the founder and Director of the INSEAD Executive Programme “Strategic Management of Services”. He has taught in many executive development courses and is a consultant to several multinational corporations, including the BBC, British Telecom, Christian Salvesen, Citibank, Digital Equipment, General Electric, Hewlett Packard, IBM, ICI, ICL, Novartis, Novo Nordisk, Oracle, Partner Re, Polaroid, Rank Xerox, UBS, Volvo, Zeneca and Zambon.
He has a special interest in the sectors of Banking and Insurance; Energy, Oil and Gas; Electronic & Electrical Equipment; Household Goods & Textiles; Information Technology; Leisure, Entertainment & Hotels; Pharmaceuticals and Health; Telecommunication Services.
Professor Larréché received a PhD in Business from Stanford University and an MBA from INSEAD. Before his business studies, he qualified as an electronics engineer from INSA (Lyon) and obtained an MSc in Computer Sciences from the University of London.
In 1995, he was named “Marketing Educator of the Year” by Club 55, the European Community of Marketing Experts. He has twice won the “Overall European Case of the Year” Award from ECCH (European Case Clearing House): in 1996 for his case study on Virgin Atlantic Airways, and in 2000 for his case study First Direct: Branchless Banking. He is a Fellow of the Institute of Directors and of several professional associations.
Jean-Claude Larréché is the author or co-author of many books, including Markstrat, the leading strategic marketing simulation used by more than a million executives worldwide and currently used by 25 of America’s top 30 business schools. From 1998 to 2002, he has been the author of five annual reports on Measuring the Competitive Fitness of Global Firms. His latest book The Momentum Effect: How to Ignite Exceptional Growth was published in 2008 by Wharton School Publishing and translated in several languages. Amazon USA named The Momentum Effect “4th Best Book of the Year” in the Business and Investing category.
He has won many awards for his research and his teaching and was selected as one of the top 12 marketing masters in the world by Mazur and Miles in their book Conversations with Marketing Masters.
Professor Jean-Claude Larréché is a very charismatic speaker who can energize executive committees as well as very large audiences. He has experience in a variety of sectors and has given speeches in more than 40 countries. He is available for keynotes, panel discussions, event chairing, masterclasses, seminars and consulting.
- Powering Growth: Momentum Strategy for efficient growth
- Momentum Leadership: Mobilizing for growth
- Customer Focus
- Customer Engagement
- Employee Engagement
- Strategic Marketing
- Global Branding