A lifetime in HR, most recently from 2000 – 2009 as People Director at Asda.
David is an HR Professional, who has spent his entire career in the HR sphere. David was People Director of Asda from 2000 to 2009. David commenced his career in the Coal Industry and is a People Generalist. David honed his Industrial Relations skills in the ‘Crucible’ of the Miner’s Strikes and the subsequent Restructuring of the Mining Industry, in preparation for privatisation. His career in the industry spanned 19 years, in a variety of locations and positions where he developed a broad base of experience of the Human Resources problems facing Leaders at times of major change.
David is a Business Graduate from Sheffield Hallam, and has an MBA from Henley Management College. David is also a Companion of the Charted Institute of People and Development. He has a keen interest in the views of both Academics and Practitioners, and reads widely around the areas of Business Management; Engagement; Motivation and Leadership.
David was a Commissioner with the Equal Opportunities Commission from 2002 to 2005, and a Vice President of the CIPD (for Organisation and Development) between 2003 and 2005. David is currently on the Council of the Institute of Employment Services.
David was a key member of the Team which turned Asda from ailing 4th rank food retailer to the successful Number 2 Player it is today, as part of the Wal-Mart family. He has been a key part of the People Team making Asda a ‘Great Place to Work’ since 1994. David became People Director of Asda in 2000 and joined the Executive Board at that time.
During his tenure David and his Team introduced ground-breaking initiatives, such as Asda’s first All Colleague Bonus Scheme; Benidorm and Grandparents’ Leave to help older workers achieve a better Work-Life Balance; IVF Leave; and Basic Skills programmes that help Asda Colleagues learn. These schemes, plus many more, resulted in Asda not only be named as one of the Top UK Places to Work for 5 years running in The Sunday Times Survey; the Financial Times and also Fortune Europe magazine; but also David receiving the Sam Walton Award for his contribution to driving Excellence in People Policies. Since then, David and his Team have embarked on a process of sharing Best Practice with colleagues in Wal-Mart. This resulted ion concepts such as Asda’s ‘Stores of Learning’ being adopted by every country in which Wal-Mart operates. The US Core Business also adopted some of Asda’s leading edge HR Policies into their domestic operation.
David has currently embarked on a planned ‘New Chapter’ in his life as Author; Business Speaker; Consultant; and Non-Exec Director. He is an inspirational speaker on issues relating to Leadership, Culture amd People Development.
He has written two books: “Asda Magic: The 7 Principles of Building a High Performance Culture” published in 2011 and “Culture Trumps Strategy: Achieving high performance through people” (2016).
The 7 principles are:
- Hiring for Attitude – Training for Skill
- Communicate, Communicate, Communicate
- Style of Management and Leadership
- Remove Your Underperformers / Push Your Talent
- Creating “the Buzz”, Fun and Performance