Giussani is a writer and commentator, until 2015 he was the European Director of the TED Conferences now its Global Curator and the Special Project Editor at L’Hebdo/Ringier. He lives in Switzerland.
Bruno is a contributor to several newspapers, magazines and websites in Europe and in the United States. Most recently his work has appeared in, among others, BusinessWeek, The Economist, L’Hebdo, Weltwoche, the International Herald Tribune, the New York Times, the Wall Street Journal Europe, Foreign Policy, the Neue Zürcher Zeitung, InfoWeek, Il Sole-24Ore Nòva and the Sunday paper Il Caffé. His blog Lunch over IP won the national “Golden Mouse 2006” award for the best Swiss themeblog. He is also a guest blogger on the TEDblog and on The Huffington Post.
He has produced the Global Internet Summit (Barcelona 2000), TEDGLOBAL (Oxford 2005), Forum des 100 (Geneva 2005, Lausanne 2006, 2007 and 2008) and other conferences and is a member of the advisory boards of LIFT (Geneva) and Picnic (Amsterdam).
A recognized specialist on the social impacts of technological innovation and on emerging socio-political trends, Bruno is a frequently-requested speaker and a regular lecturer at universities. He favours a pragmatic, no-hype approach. According to the International Herald Tribune, in his book “Roam. Making Sense of the Wireless Internet” (2001) he “first bursts the bubble of mobile hype and then explains why wireless communications really matters and how it works”.
His most recent book is “Storia di @” (2003), a ten-parts examination of the cultural ramifications of the Internet. He is also Vice-Chairman of the Board of Tinext, a software company which he co-founded, and a member of the Board of Visitors of the Knight Fellwoship at Stanford University. From 2002 to 2008 he was a member of the Board of Namics, the largest Swiss web consultancy.
The intersections of politics, economy, and technological innovation have kept Bruno busy for almost twenty years. He has been an observer and analyst as the European Internet Columnist for The New York Times; European Editor of the Industry Standard weekly magazine and founder of its European edition; Editor, US correspondent and columnist for L’Hebdo and a contributor to numerous other publications. He has also co-founded two software companies, Tinet and Tinext; was the Director of Internet strategy at the World Economic Forum; and was the Director of Innovation of 3G Mobile, a Swiss wireless company.
Bruno co-developed and launched in September 1995 the first Swiss online news site, and for his articles on information technology received the Swiss Media Award in 1995.
He has been a member of the advisory committee of Transitions Online, a Prague-based independent news organization covering 28 countries in Eastern Europe and the former Soviet regions, and an advisor to Netaid, a New-York based organization fighting poverty in the developing world.
He is an alumnus of the University of Geneva, a 2004 Knight Fellow at Stanford University and an Affiliated Fellow at the Freeman Spogli Institute for International Studies at Stanford.
An example of a recent speech for one of our clients:
We used to call them users
A significant transformation of our business and social model is underway. It is likely to touch every sector, although at this stage it is deploying its effects mostly in communications, entertainment, media and software — and the industries that heavily depend on these. The basic tenet is: the “customers”, the “public”, the “audience” — the people we used to call “users” — are becoming more actively involved, witnessing, sharing, creating, engaging in conversations with each other and with companies and other organizations, coordinating resources and skills. Examples are numerous. The phenomenon is best epitomized by the blogs, the free-form online journals that have started to rewrite the rules of media, PR, branding, marketing and public discourse; by the rise of “user-generated content” (information, entertainment, etc); and by the numerous experiments in co-creation and co-design.
This shift is fuelled by a media environment that’s truly new: in the last dozen years we have gone from scarcity to abundance of media, media formats, media channels, media platforms. Bandwidth is abundant and cheap, tools are abundant and cheap (and often free) and are today in the hands of many.
Based on real examples from all over the world and from various sectors, the speech will analyze these shifts and its impacts on life and business. In particular::
- the increasing availability of the tools to gather, treat and distribute information and how they unsettle existing practices
- the hybridization of media
- the new trends of collaboration and co-creation
The speech tries to offer answers to questions such as: Why does this matter? How can companies use these tools effectively? Are there counter-indications on the use of blogs and “open” media? Are the “users” now competitors, or are they rather allies?
The speech will be given in easy-to-understand terms, avoiding tech jargon.